A voracious reader, a believer in those of us called to make a difference, and a lover of the wild and the true.
I’ve worked in digital marketing since 2013. In that time I’ve coordinated online communities; composed copy, content and marketing strategy; written thousands of words, and shared my own heart-work with a global audience.
I’m a champion of female leaders who are fearless about changing their industries and looking for extraordinary insight into the stories that most compel their clients into action.
I’ve a knack for spotting connections, pulling out threads and capturing what’s most compelling about your story.
I’ve always been a writer, a reader, a seeker. A storyteller and wordsmith. A wide hearted, quick-witted human curious about the world and the part we play in it.
Born and raised in London, I grew up in the suburbs as a ball of contradictions.
The straight-A student who spent her weekends at warehouse raves.
The dreamy bookworm studying theatre.
The confident debater crippled by a sense of never quite being good enough.
At 18, I bought a one way ticket to Thailand. Spent six months in South East Asia, solo backpacking and beginning to understand just how little I really knew about the world, how many threads and filaments of experience coexisted, before diving into one of the strangest realities of them all: Oxford University.
A Masters degree in English Language and Literature. (Stories, stories, stories.)
Then I was back in London, working in Local Government and trying to make a difference. I shuttled between the richest and poorest boroughs of the city, humbled by the families I came into contact with, figuring out how I could contribute.
I defaulted to learning more. Always curious. Always seeking to understand how we can collaborate, messily, in these uncertain times.
Another degree, in Education, Policy and Society.
And then I realised my soul didn’t want to be behind a desk all day.
There was only so much I could do as part of the system.
So I quit my job and set out on another adventure.
My partner and I cycled through Spain, Morocco, and Portugal. Where we wound up spending a glorious, barefoot summer on an organic farm, in the foothills of the Serra da Estrella – the mountains of stars.
Three years later, I returned to build a home here.
To create a sustainable life, off the grid, joining the long lineage of humans who’ve farmed these hills and treasured these trees and rivers. It hasn’t been easy. Wildfires, crises, chaos – not to mention compost toilets, bucket showers and bumpy tracks.
(Yes, we have wifi.)
But you know what? I’m exactly where I meant to be.
That mountainside I’m sitting on is my back garden.
The battered armchair, my own.
We’re a funny mixture out here – immigrants and old folk, new age dreamers and cutting edge technologists, united by our desire to live in the way that feels right.
Following the seasons, honouring the land, celebrating the simple pleasures of connection, good food, and community.
When I’m not working on our permaculture garden, wrangling chickens, my small sons, or the chaos that is a homestead, I’m helping others around the world nurture in a new paradigm.
I’m blessed to be able to share my talents through Zoom, email and Google Docs and to help you amplify yours with content, copy and social media that blazes a brand new trail.
It’s good to meet you.